Kermanu was born from a single question:
Why do some people create brilliance — and others never do?
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To answer it, Dr. Michael Bloomfield spent three decades studying:
anthropology of creativity across cultures
symbolism in art, myth and ritual
the neuroscience of idea generation
innovation in business and science
the lived experience of artists, rebels, and inventors
Across disciplines, countries and eras, one pattern emerged:
Creativity is not random. It follows laws
— and those laws can be learned.
Kermanu is the result: the first complete symbolic map of how humans create.
Why the name “Kermanu”?
From Proto-Indo-European roots:
ker — to create
manu — the primordial human
→ Kermanu = the Creative Being
The cards are not a belief system. They are a tool for unlocking the creative force that already lives inside you.
About Dr. Michael Bloomfield
Michael is the founder of Kermanu. An Anthropologist with a PhD from the University of East London, where he is a former lecturer, he has worked for many of the world's top companies in marketing and cultural insight including the BBC, Virgin, Diageo and IBM.
Michael has taught at Brunel University London, the London Interdisciplinary School, Wimbledon College of Arts, Bayes Business School, University of Bradford, University of Brighton and Coventry University.
Also a writer, musician and semiotician, over the years Michael's creativity mainly has become focused on creativity itself.
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