Kermanu was born from a single question:
Why do some people create brilliance — and others never do?
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To answer it, Dr. Michael Bloomfield spent three decades studying:
anthropology of creativity across cultures
symbolism in art, myth and ritual
the neuroscience of idea generation
innovation in business and science
the lived experience of artists, rebels, and inventors
Across disciplines, countries and eras, one pattern emerged:
Creativity is not random. It follows laws
— and those laws can be learned.
Kermanu is the result: the first complete symbolic map of how humans create.
Why the name “Kermanu”?
From Proto-Indo-European roots:
ker — to create
manu — the primordial human
→ Kermanu = the Creative Being
The cards are not a belief system. They are a tool for unlocking the creative force that already lives inside you.
About Dr. Michael Bloomfield
I'm the founder of Kermanu. An anthropologist with a PhD from the University of East London — where I also lectured — I've spent much of my career working with some of the world's leading organisations in marketing and cultural insight, including the BBC, Virgin, Diageo and IBM.
I've taught at Brunel University London, the London Interdisciplinary School, Bayes Business School, the University of Bradford, the University of Brighton, Anglia Ruskin University and Coventry University.
A writer, musician and semiotician, over the last three decades my creative life has converged on a single obsession: understanding creativity itself.
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